The novel coronavirus pneumonia is undoubtedly a terrible thing for many people and the US economy, and life is changing. COVID-19 As states begin to open slowly, "new normal" begins to appear, and e-commerce retailers also see "new normal". As everyone took refuge at home, many traditional retail stores were closed, e-commerce service revenue increased by 68% year on year, and order volume increased by 129%. Consumers who have never attracted online shopping are now shopping regularly online, buying almost everything except groceries.
Before the advent of covid-19, many small and medium-sized market e-commerce companies were struggling because the cost of e-commerce increased and the expectations of consumers were high. Although advertising costs may not fall in the near future, there are so many new consumers online shopping, and the conversion rate is rising. The source shows that in some cases, the conversion rate has increased by 9 per cent. This growth helps to reduce the cost of promotion. Even after the cvid-19 pandemic subsided, the increase in new customers has provided opportunities for brand exposure and re marketing, which increases the possibility of long-term success. Many industries are in fierce competition and it is difficult to find a way to highlight product differentiation. But small and medium-sized e-commerce companies survived as government stimulus injected $3trillion into the U.S. economy, coupled with the need for consumers to shop online.
Many companies have begun to use social media to attract customers, focusing on more regional marketing strategies. They put ads and messages into specific areas, depending on the extent of the virus's impact. This allows marketers to adjust their strategy to meet specific needs in New York and Indiana, because the virus is infected in different ways. This strategy enables companies to leverage growing interest in online shopping to build a larger customer base, which will have a longer-term impact.
Online shopping brings different demands to more customers, which has caused some pressure on the supply chain of many e-commerce companies. This will force smaller e-commerce companies to really improve their "operational level.". Technological transformation can provide opportunities for improving the operation of supply chain. Smaller and troubled companies will need to study market trends, proven marketing strategies, and their current operations to determine how they can successfully break through themselves. It's all possible, and it's time to consider these changes.
ECGO is a company that can meet the growing demand and continue to meet customer satisfaction. We are ready for long-term success with you. Please contact us to start a happy and long-term cooperation!